About the program

The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies.

The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.

Time Fixture

Tom Love

About Design track

Mentor —

Tal Mor Sinay

Dor kedmi

There is an essential relationship between the sun and moon and humanity, one that has shaped our biological and cultural evolution since the dawn of human existence.

With the onset of the Industrial Revolution, people began to disengage with the rhythm dictated by the sun. The day was broken into shifts, workplaces became roofed, and artificial light made daylight redundant. Seemingly, we have conquered darkness.

However, our relationship with natural light and our biologically imprinted rhythms are still with us. In fact, the change in our lifestyle created a gap between the rhythms: for the first time, the rhythm of life has become different from our biological rhythm. We compensate for this gap using a variety of uppers and downers – coffee, medicines and drugs.

Time Fixture seeks to return the natural rhythm to our lives. To resynchronize the biological body rhythm – the circadian rhythm – and the contemporary lifestyle. A home light fixture inspired by the sun and emulates the natural properties of light, thereby creating a space that meets the need for an external indicator to synchronize the biological functions with our individual schedule.

The qualities of natural light are expressed in the fixture in three ways:

Shade: Shade differences occur throughout the day, with blue and green light waves marking the start and duration of the day; toward the end of the day and sunset, the light waves change into yellow and red shades.
Intensity: The light is turned on and off gradually, rather than suddenly.
Movement: Perhaps the most important quality that is lacking in artificially lighted spaces – the movement of the sun not only characterizes the light but also affects our spatial perception.

The light fixture will provide the home space with the qualities of natural light and restore the synchronicity so essential for our contemporary lifestyle and personal schedule.

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Tom Love

Designer and artistic manager. Owner and partner in K.Z. love Studio Israel/Berlin, specializing in design in public and private spaces at a large and huge scale. His activity spans a wide range of creative endeavors such as dance, theater, music, installations and performances, where he uses space and light as material and a starting point in his works.

In his work, Tom explores and highlights the relationships between the human perception of external space and the reality unfolding in the inner human space. He seeks to touch upon those two spheres, and create a space or object that will emphasize the relationship between them in order to direct attention to their effects.