About the program

The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies.

The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.

Koly: Sound Program for Preterm Infant Development

Hadas Manor

Design Management and Innovation track

Mentor —

Sarah Auslander

The project redesigns the newborn’s sound environment in the neonatal intensive care unit (NICU), relying for that purpose on the infant’s most developed sense – hearing – and on the most accessible communication channel for the parents and caregivers – voice. It is based on clinical studies on interventions in NICUs using music and speech, resulting in significant improvement in relieving pain, cardiac and respiratory functions, weight balance, and relaxation. Moreover, brain studies indicate that activating memory areas in the neonatal brain using familiar sounds is important as it cultivates future learning and communication skills.

The project seeks to make the use of development-supportive sound more accessible in the NICU space in two ways: physical and technological. Physically, the parents and staff are encouraged to use their voice by distributing leaflets and an informational app, as well as a book to be selected out of a variety of children’s books in several languages. Technologically, the parents are recorded by the app and the recording is played, together with development-supportive music when the parent is absent.

The program’s development and the implementation of its initial, physical stages are currently underway at the Edith Wolfson Medical Center, directed by Dr. Anat Oron. The implementation of this project encourages the playing of positive sounds to the preterm infants in the unit, indicates to the parents that care for their preterm infant has begun, and serves as a milestone for significant parental care during hospitalization until the release from the NICU.

We expect the implementation of this program to help the staff responsible for treating the preterm infant to include and embrace an additional staff member: the parent. Koly looks at the preterm infant in a long-term view that seeks to change the global statistics regarding developmental deficiencies among former preterm infants, and to give them a chance to experience a normative development, as much as possible.

This project is conducted as part of a collaboration in designing innovativeness in treatment environments between Bezalel and the Wolfson Innovativeness Authority.

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Hadas Manor

Hadas Manor is the director and owner of a studio for bridal dresses in Jerusalem, and entrepreneur and designer. Previously, she was a marketing writer for the Jewish National Fund. Hadas has an M.Des in Industrial Design, Design & Innovation Management Track, from Bezalel. She has also studied research-based meditation and mindfulness with Dr. Galia Tanay, and advanced PR at Shenkar. She has an MA in behavioral sciences from Ariel University. Hadas is married + 4, and lives in Nofei Prat.