About the Glossary

This glossary, proposed by the class 2021 graduates, contains a variety of terms that together characterize our practice and approach to design research today.

The glossary provides a current overview and a unique perspective – a new design-related take based on a year of research made in several research approaches and methodologies.

About the program

The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies.

The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.

The Hyper WaOnder

The Arousal of the Hyperactive Mind

Lior Ish-Hurvitz

Mentor — Dr. Elad Persov

Design Management and Innovation track

How can we encourage the expression of the unique potential of adults with ADHD in their employment years, in a natural, productive and sustainable manner?

At least 10% of the world's population is characterized by a unique cognitive structure known as ADHD. A significant percentage of this population suffers from dealing with it and spends their everyday life in mental, economic and professional instability, as well as poor self-efficacy. Neurodiversity is a scientific term that refers to the fact that in human nature there are a variety of cognitive structures – autistic brain, ADHD brain and neurotypical brain – affecting the ways in which they process and interact with information and people and are not necessarily related to intelligence. This project explores the nature, boundaries and possibilities of the ways in which it will be possible to understand, express and leverage the unique qualities of this brain so that individuals can get the most out of themselves and produce meaningful value in the field of employment to which they seek to belong.

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Lior Ish-Hurvitz

Lior Ish-Hurvitz is a 31-year-old designer, researcher and "attention nomad", who believes in a dynamic exploration of connections between people and their deep needs, in order to produce a flowing and meaningful experiences. Lior holds a bachelor's degree in industrial design from the Bezalel Academy. These days she ideates and manages projects in the Innovation Unit of the Tel Aviv Municipality, as well as continues to research her final graduation project.

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