About the Glossary

This glossary, proposed by the class 2021 graduates, contains a variety of terms that together characterize our practice and approach to design research today.

The glossary provides a current overview and a unique perspective – a new design-related take based on a year of research made in several research approaches and methodologies.

About the program

The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies.

The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.

Human-Centered Technology

Artificial intelligence as a solution for executive loneliness in the decision-making process, a case study

Hani Lozinsky

Mentor — Roee Bigger

Design Management and Innovation track

Managers at the top of the pyramid are required to make fateful decisions without colleagues to consult or share responsibility with. This leads to loneliness that can have detrimental consequences for their decision-making. How can technology that serves the individual alleviate that loneliness?

Human-Centered Technology Model (HCT) is a model that encourages creative thinking, inspired by the design thinking approach that addresses current problems from the users' point of view, and by a speculative design method that raises hypotheses to imagine possible futures. Teams of AI developers receive a brief: a scenario occurring in 2050, featuring two characters: Claire, a 45-year-old biologist, and AI. Claire develops a skin shell that protects the inhabitants of Mars against radiation. Along the way she faces complex challenges and dilemmas. Claire's loneliness is reflected in her work environment consisting of robots and AI. The scenario describes various interactions between the two protagonists, including an interaction that demonstrates AI’s ability to monitor Claire's loneliness, reflect on her condition and help her make decisions.

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Hani Lozinsky

Hani is a customer experience expert, specializing in identifying gaps and implementing processes that improve operations, customer service, customer success and innovation in large organizations. She has held various leadership positions in hi-tech and government and has established the first customer success department in the Israeli public sector. Empathy, research, and creativity help her achieve what she always strives for - finding the best solutions for her customers. By education, Hani is an industrial and management engineer with an MDes from Bezalel’s Industrial Design,Design Management and Innovation track.

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