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20—29
07.2023

Facing
Reality

The exhibition Facing Reality is the culmination of a prolonged, in-depth process of rich and varied design endeavors by the students in the program. The projects on display attest to the designers’ engagement with their environment. They are connected to reality, they explore it and choose to face it directly, take a stand and intervene through positive design action. The students act upon an inner calling and a sense of responsibility in order to improve, develop and promote a wide range of elements in our complex lived reality, acting as change agents initiating moves that affect the lives of many.

The subjects addressed by the designers in this exhibition are diverse and entwined in the lives of us all, and richly diverse: education, gender, politics, health, culture, and technology. With regard to each, the limelight is directed at us, at people, our interactions and areas in our lives that call for intervention and change. Using a variety of research technology, design thinking and impressive creativity, they articulate contemporary moods and call upon the exhibition visitors to pause, to ponder, and reflect upon reality and the changes it requires.

In those tumultuous days of disagreements and conflicts in Israeli society, we invite the audience to face reality together with our program graduates, and join in the spirit of hope and commitment to act for a better present and future.


The exhibition is accompanied by an audio guide. To listen, please scan the code next to each project.

Facing Reality

Graduates of 2023 Exhibition

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About the program
The Bezalel Industrial Design Masters program is a two-year program educating outstanding designers and creators to take on leading roles in an ever-changing world.
The program offers three tracks: Design Management and Innovation, Experimental Design (About Design), and Design and Technology, in which the students gain tools, knowledge, and creative study. The program is based on the premise that designers are agents of change facilitating interdisciplinary connections, as well as new perspectives and original solutions to current issues. The program creates opportunities for experiencing work in various fields: hi-tech and industry, the curatorial and art world, the academic and research world, the third sector, and local authorities - as well as in the framework of international cooperations with leading academies. 

​The program exposes the students to the deeper meanings of central processes currently taking place in the world. It allows them to translate processes of innovation and design thinking into a distinct personal language while integrating processes related to product design and new services in a competitive dynamic world. In the course of their studies, the students build their ability to integrate into multidisciplinary teams and develop processes. In addition, the students acquire tools to act in a global environment, connect with interested parties, and balance different requirements. These skills will be the central foundation in the students’ ability to find their place and to succeed in the Israeli and global markets.

​The program opened in 2003 and our graduates have taken positions in the industry and design fields: as innovation team managers in local authorities and the Air Force, hi-tech and startups product designers, UI/UX designers in global companies such as Microsoft, HP, Intel, lab managers in the Weizmann Institute and Ort education network, lecturers in design academies, and curators, creators, and entrepreneurs. Our team of lecturers includes designers and leading curators, marketing experts, and researchers with vast knowledge in strategy management, product management, and design, service management, interaction, and game design, programming, storytelling, critical thinking, curation, and writing.
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